登陆注册
15690500000015

第15章 Advertise(4)

A.Supplied all kinds of vegetablesB.All kinds of vegetables supplied withC.All kinds of vegetables suppliedD.Supplying all kinds of vegetables(Key:C)

II.完形填空:

At the time when Bill and Rose married,neither of them had much money.So they were 31 to buy a house or flat.For the first years of their 32 life,they,therefore,33 in rented(租凭的)flats.Then Bill"s father died and 34 him some money,so they bought a house.When they moved into it for the first time,one of Bill"s 35 sent him a bottle of wine as a present to celebrate his entry(住进)into the first house he had owned.Bill and Rose had a lot of work to do,getting their things 36,arranging the furniture,getting curtains and all the rest,so they 37 about the bottle of wine.In fact,they 38 it away in a cupboard without even unpacking(拿出)it.Bill and Rose already had two 39 when they moved into their new house,and a few months later,the third was born.When Rose came home from the 40 with the baby.Bill 41 some friends round to 42 its arrival,and they had a wonderful 43,with plenty to eat and to drink.After the party had been on for some time,however,Bill found that the wine was 44。45,he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 46 somewhere in the house.He found it with some difficulty and 47 it into the living-room where his 48 were sitting.When he had unwrapped the bottle,he saw a card tied to it,so he took it and read it 49 to others.50 said“Bill,take good care of this one—it is the first one that is really yours.”

31.A.unableB.tryingC.advisedD.expected[解析]文章说“他们刚结婚时谁也没钱”,因此买房子是不可能的,根据意思选择unable。

答案:A

32.A.happy B.marriedC.sad D.bitter[解析]文章没有提起他们的生活如何,所以,描绘生活好坏的词语应加以排除。

答案:B

33.A.moved B.succeededC.lived D.gave答案:C

34.A.carried B.broughtC.sent D.left[解析]“leave him some money”,“给他留了一笔钱”。

答案:D

35.A.nieces B.workersC.friends D.classmates答案:C

36.A.unpacked B.preparedC.tied D.sold[解析]由下文“In fact,they put it away in a cupboard without even unpacking it.”可知。

答案:A

37.A.forgot B.thoughtC.looked D.cared答案:A

38.A.sent B.putC.took D.kept[解析]put away“收拾好”,take away“拿走”。

答案:B

39.A.fathers B.daughtersC.children D.dogs答案:C

40.A.prison B.police stationC.shop D.hospital[解析]根据意思推测,刚生完孩子,应该从医院归来。

答案:D

41.A.demanded B.expectedC.invited D.wished[解析]好事应该予以庆贺,邀请别人来,体现了当时愉快的心情。

答案:C

42.A.join in B.celebrateC.attend D.drank答案:B

43.A.party B.timeC.day D.rest[解析]由下文可知。

答案:A

44.A.served B.finishedC.prepared D.bought[解析]就是因为酒已喝完,才想起朋友送来的那瓶酒。答案:B45.A.And B.ThereforeC.Luckily D.Although答案:C

46.A.cupboard B.boxC.table D.living-room答案:A

47.A.sent B.broughtC.fetched D.led[解析]brought指带客人们到吃饭的地方。

答案:B

48.A.family B.wifeC.guests D.workers答案:C

49.A.silent B.loudC.aloud D.calm[解析]在此只有aloud,loud为副词,排除A,D,read aloud,“大声读”。

答案:C

50.A.He B.Which C.They D.It[解析]it指“卡片”。

答案:D

III…Reading comprehension.

A

Advertising gives useful information about which products to buy.But modern advertising does more than gives news about products and services.Today"s advertisements,or ads,try to get consumers(消费者)to buy certain brands(品牌)。Writers of advertising are so skillful that they can.sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal(麦片),or see a movie.Consumers might never even want a product if they did not see or hear advertisements for it.

For example,you probab1y do not need the newest cereal in the supermarket.There are probably many cereal brands on your kitchen shelves.You may not have space on a shelf for another.But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box,you may want it.

Advertising must get attention.To be effective,it must be exciting,entertaining,or provide some pleasure.The secret of writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really selling.One example is an ad that says eating a certain cereal will make a person do well in sports.That cereal brand may sell better if consumers think it offers strength and energy.

1.What is discussed in this passage?

A.The content of modern advertising.

B.The skills of modern advertising.

C.The results of modern advertising.

D.The writing of modern advertising.(Key:B)

2.According to the passage,a good advertisement should。

同类推荐
  • 智慧背囊——最让你顿悟一生的感动故事

    智慧背囊——最让你顿悟一生的感动故事

    如果生活是一片一望无际的汪洋,故事便是汪洋里飘荡的小舟;岁月是一座望不透顶的高山,感动便是高山上绿荫的草木。最优美华丽的文字,最温馨动人的故事,最睿智的人生哲理,最经典的“智慧背囊”。阅读“智慧背囊”,是一种快乐。打开快乐与智慧的大门,亲吻那带着新鲜露珠,透着淡淡清香的玫瑰吧!拥抱那闪着壑智火花、充满青春气息的人生大树吧!
  • 诗意人生:高考古诗词鉴赏

    诗意人生:高考古诗词鉴赏

    本书在对古典诗词的鉴赏过程中,运用了一些独特而对学生有用的鉴赏方法,这也正是这本书的几个亮点:一、在鉴赏高考诗歌时采用“以诗证诗”的方法,即利用甲诗人的A诗印证其B诗,或者用甲诗人的诗印证乙诗人的诗。二、用丰富的诗例对古典诗词的意象和情感进行类型化分析。两位作者在赏析诗歌时,总是先对诗歌中的主要意象和诗人情感进行类型化梳理,比如一个意象通常会表达哪几种情感。三、精美、灵动、诗化般的语言,毫无疑问地成了该书的一抹风景。赏析古典诗词的语言非常精美,似具于丹之风。
  • 《管理学》学习辅导与习题集

    《管理学》学习辅导与习题集

    本书内容包括:管理学基础、管理理论的形成与发展、管理与环境、战略管理、组织设计、人力资源管理、激励、沟通、控制等。
  • 中学文学读本(三)

    中学文学读本(三)

    中学文学教育里必然包含着语文知识的教育,两者并不矛盾。而且优秀文学作品是学习民族语文的最好教材。前不久,瑞典著名汉学家、诺贝尔文学奖的评委马悦然先生来复旦大学演讲和开座谈会时,一位从事对外汉语教学的老师向他提问:在教外国人汉语的教材里,是否应该放人优秀的汉语文学作品?马悦然先生迫不及待地高声回答:越早越好!越早越好!马悦然先生长期从事汉语教学,他这么回答实在是出于经验之谈。因此,对于中学的语文教学来说,文学审美能力的培养以至于整个人文教育,都应该是如马先生所说的:越早越好!越早越好!
  • 优秀小学生必读:好句好段大全集

    优秀小学生必读:好句好段大全集

    本书针对小学生作文中最常见的内容,将精彩的好句子好段落进行科学、系统地归纳,既为小学生进行写作实践提供急需的素材,又助其在借鉴经典句段中升华思想;既为其寻找到了一位常伴身旁的良师益友,又能激发其创新灵感,进入迷人的作文世界。
热门推荐
  • 御界神皇

    御界神皇

    醒来一觉沧海古,谁人把天牧。只手乾坤玄黄悟,沉沦苦。地狱十八凭谁主?轮回不度。听闻剑魂相思说故土,神皇苍穹路。
  • 独家试爱

    独家试爱

    男人在叶麦眼里,不过是用下半身思考稍微高级的动物。邂逅徐子建,她由半身思考升级为全身思考。因为徐子建说:以身相许?叶麦:我不卖身!徐子建:我卖......
  • 重生之嫡女罂粟

    重生之嫡女罂粟

    当丈夫与庶妹勾搭在一起后,上官妍卿终于明白了,这一切不过是一场骗局。含泪服下毒酒,发誓来生要他们血债血偿。一朝重生,看她如何护亲人周全。昔日拥有圣母心的清纯小百合已无,地狱罂粟粉墨登场!
  • 轮子上的麦小麦

    轮子上的麦小麦

    我是谁的孩子?要怎样去面对一个曾抛弃自已的生母?这些问题突然摆一个女孩面前是残酷的,残酷的现实让麦小麦、麦小叶变得惊疑、惶恐、幽怨、烦厌,但最终她们选择了宽容与接纳,并在选择的过程中,完成了一次成长的飞跃。
  • 丑颜丫鬟妖天下

    丑颜丫鬟妖天下

    什么?她真的穿越了?好吧,穿就穿了,反正她也孤苦伶仃一个人,在哪里都一样。什么?她是他的丫鬟?还丑的不可一世?好吧,反正她原本也不漂亮。可是不带这么欺负她的呀。他不愿结婚她充当他妻子,还美名曰“丑妻是宝”,可以转眼到了私下就又对她指手划脚,还说她害了他没有获得武林盟主的地位……情节虚构,请勿模仿!
  • 猫咪生存手册

    猫咪生存手册

    白天是人,晚上是猫。平行空间,同一个背景下不同的转折点遭遇不同的人生。作为末世的移动储备粮,米乐表示,鸭梨巨大。
  • 不灭真我

    不灭真我

    唯我魔尊魔威盖世,帝界三皇睥睨万古。三千界主执掌天地,最强界王至高无上。然而,未得真我,不得超脱,终是虚无。这是一个命运被斩断的人,在这诸强回归、万族争锋的极尽辉煌大世里,真正超脱的故事!
  • 至尊赖帝

    至尊赖帝

    悲催的吴赖被女神一掌扇死。是死亡?、还是穿越?、还是只是一种梦?。若是死亡,为何如此真实,若是穿越,为何那么多的故人。他苦苦的追寻事情的真相,当真实到来那一刻。是梦还是亲身经历?。为诸君展示一个不一样的玄幻。且看一代无赖如何玩起异界风云。
  • 越轨游戏:中校先生不许动

    越轨游戏:中校先生不许动

    小绵羊有钻石心,美女军医勇往直前,目标直指石头中校!苏浅浅:“贺经年我喜欢你,贺经年我就要喜欢你!”贺经年像看一个怪物一样看了看她:“关我什么事?”苏浅浅咬牙切齿,没错,不关你事,我努力就行了!苏浅浅狡黠的伸出三个手指:“我要你许我三个愿望。”贺经年点头:“只要和爱情无关。”苏浅浅笑得得意非凡:“我从来都不介意不择手段,我可以动用所有的所有去抢我爱的男人!”贺经年扭头就走,留下两个字:“疯子!”苏浅浅看着那照片,泪眼朦胧:贺经年,真的那么无法替代吗?苏浅浅不敢看他。
  • 天烛学院

    天烛学院

    他是一个孤儿,懂事后,留给他的,只有一块刻着他名字的带血铁片,十年后,当觉醒之石握在他手中时,他又该何去何从,七年后,当金焱在天空纷飞之时,真的是战士归来之日么?他是一张白纸,他却拼命在自己身上画出一道道不属于他的痕迹,以致原本属于他的东西却全部散去,当他展开五指,想要抓住什么时,却发现,自己,又是孤身一人了呢……