第41章 对外英语广播的主持艺术——“综艺类”(9)

In China there are a lot of people like her，especially the older and the middle aged people.They are all eager to hear her new songs and look forward to her performances in each ceremony.But recent years things got a little bit difference.A lot of young people are fascinated by her singing.So today we have invited one of them，Shi Wenjing，who is a college student from CUCN，to talk about her opinion about Song Zuying and her folk music.

Hi，welcome.I know in your age which is after 80s，90s，most of them are really fascinated with Hip Pop，Jazz，Rock music.So why do you like folk music？

A：…

Q：Most folk music is positive songs，what do you learn from them？

A：…

Q：Do you feel the traditional Chinese culture or spirit in folk music？

A：…

Thank you so much.Thank you for being with us.You are the such unique girl，best wishes for you.

In my mind I believe folk music is one of the most beautiful arts in the world.For it is not just a song，it always mixes with the spirit and the culture in it.When we listen to this song we not only just feel relax but we also can learn sth from it.So I think this is the charm of folk music.Thanks for watching，see you next time.

[评点]

本档节目是受众喜闻乐见的综艺娱乐类的设计定位，加之是以名人为中心展开的内容介绍，所以，更使节目具有由所聚焦的名人带来的“光环”。一般情况下，这类节目还是有一定的观众群的，毕竟之所以被冠以“名人”的嘉宾，还是有其得到这一称谓的原因，也就有了一定的追随之“粉丝”。

然而，这类节目又是受到很高期望值的要求的。毕竟，“名人”之所以有名，是因为公众已经比较了解他/她了。这样，如此的“名人”也就不会被媒体的聚光灯所遗忘。进而对节目的设计就有了新的要求，否则，就会给受众带去重复的内容或没有新意的感觉。本档节目的设计者、主持者Suo Xiajing的设计，还是有一定的新意的。

首先，这档节目的切入点接近对外播出的要求，主要体现在节目聚焦的歌唱演员与国际社会的关系。这样的开始，可以使得异域受众的注意力被演员所去的国家和对其演唱的反应所吸引。另外，异域受众由于旅游活动普及的原因，大部分西欧国家已经成为他们曾经旅游的美好记忆，那么，当节目里提到这些国家时，他们会感到很亲切，从而开始跟随节目而更关注演员的故事了。

其次，节目没有仅仅停留在对这位歌唱演员的聚焦，而是转向对今天形势下民歌在年轻人生活当中的位置。这就有了娱乐加文化关注的视角，为对外广播需有的跨文化诠译特质增加了砝码。更为出彩的是，节目设计了邀请一位学英语的大学生来解释为何喜欢民歌演唱者及民歌的原因。因为，如此的安排，又使学习西方文化的年轻人对本民族文化的坚守与将其带向世界的心理趋势得到展现。如此的设计，使得很容易“炒冷饭”的“名人综艺化”节目不仅有了新意，而且凸显了对外广播具有的文化交流的特色。

[笔者主观映象]

整体看来，这档节目的设计是属于周全的。但是，若将其放在国际传播网的水准上，就有了一个漏洞，即：节目聚焦的歌唱演员既然在世界各地演唱了，那么，非本土的受众对其的欣赏度、知名度又是否能与节目的介绍相契合吗？为了增加没有听过看过其演唱的异域受众的直接感觉，加进一些异域观众的现场访谈资料，或在节目制作地能够找到的外国人来几段受访的片断的话，会将节目的传播效果加强。

4）节目名称：《Global Searching Engine》

节目类型：综艺知识娱乐

节目策划及主持：Chen Xin

[Lead in](背景音乐)：Let's get loud.

Hi，friends.I'm Chen Xin.Welcome back to Global Searching Engine！This time，we set foot on a gorgeous and passionate land——Brazil.Follow me，I'll tell you what the most worthy places during the wonderful trip！

Brazil，officially the Federative Republic of Brazil，is a country in South America.It is the fifth largest country by geographic area，occupying nearly half of South America，the fifth most populous country，and the fourth most populous democracy in the world.Brazil was a colony of Portugal from the landing of Pedro Alvares Cabral in 1500 until its independence in 1822.Initially independent as the Brazilian Empire，the country has been a republic since 1889.

The climate of Brazil comprises a wide range of weather conditions across a large geographic scale and varied topography，but the largest part of the country is tropical.An equatorial climate characterizes much of northern Brazil.There is no real dry season，but there are some variations in the period of the year when most rain falls.Temperatures average 25°C，with more significant temperature variations between night and day than between seasons.

Population of Brazil is made up of many racial and ethnic groups.Most Brazilians can trace their ancestry to the country's indigenous peoples，Portuguese colonists，and African slaves.Since 1500，with the arrival of the Portuguese，miscegenation between these three groups took place.

Portuguese is the official language of Brazil.It is spoken by almost all of the population and is virally the only language used in newspapers，radio，television，and for all business and administrative purposes.Morever，Brazil is the only Portuguese-speaking nation in the Americas，making the language an important part of Brazilian nationl identity and giving it a national culture distinct from its Spanish-speaking neighbors.

A wide variety of elements creats a society with considerable ethnic complexity.The core culture of Brazil derived from Portuguese culture，because of strong colonial ties with the Portuguese empire.Among other inheritances，the Portuguese introduced the Protuguese language the Catholic religion and the colonial architectural styles.This culture，however，was strongly influenced by African，Indigenous cultures and traditions，and other nonvportuguese European people.This diversity reflects the country's mix of native and immigrant.This has created a national cooking style marked by the preservation of regional differences.Brazil's cultural tradition extends to its music style which includes Samba，Bossa nova，Frevo，Pagode and many others.

Talking about the culture of Brazil，we can easily think of Brazilian Carnival.About this matter，I'm so honored to invite our distinguished guest Mayala，a beautiful and sexy Brazilian girl.

(C=主持人，G=嘉宾)

C：Mayala，it's great to see you here.

G：Yeah，great to see you too.

C：When do you usually celebrate the carnival？

G：Carnival is an anuual festival in Brazil held 4 days before Ash Wednesday.

C：What's the origin of this big day？

G：On certain days of meat and poultry——hence the term“caenival，”from carnelevare，“to remove(literally，‘raise’)”meat.

C：Then，what do you do on this big day？Are there any ceremonies？Please tell us some details.